Market research is a critical part of the planning process. Before you know whether an idea can work as a business, you need to know if there will be enough customers purchasing your product/service to make it work.
There are several factors and many different techniques used to determine market potential. Since each business is different, sources of information and the actual tools used to perform market research will vary. However, all market research is meant to identify the same things:
How many potential customers there are?
How many there may be in the future?
How many will buy from your business ? At What Price ?
Contact us today to get help with your market research.